About Us

Our story

At RIAAJ, we strongly believe that the jewelry you wear reflects your personality. For this reason, even though we are inspired by global antique and ...

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Our Mission


UPLIFT, INSPIRE and ELEVATE. That's our Mantra, our hope, our mission....

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About me

Hey there! I am Chithra, the CEO of RIAAJ. Well, this isn’t a fortune 500 company, but the title does sound fun! I am a proud mom of 2 little energizer ...

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Happy Customers

I am so glad I found Riaaj Boutique! Loved all the sets I purchased from Chitra. They are very well made and of high quality. Unique designs and are rightly priced. Shipping was super fast as ...

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Deepti Yasho

I am so glad I found Riaaj Boutique! Loved all the sets I purchased from Chitra. They are very well made and of high quality. Unique designs and are rightly priced. Shipping was super fast as ...

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Deepti Yasho

I had been looking for a long mangalsutra in silver finish for a while and found one in perfect length. The piece looks as beautiful in real as it did in the picture. Chithra was very quick in ...

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Jaswandi Pitale

I had been looking for a long mangalsutra in silver finish for a while and found one in perfect length. The piece looks as beautiful in real as it did in the picture. Chithra was very quick in ...

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Jaswandi Pitale

Reviews

Sunitha Dasu

20 February 2023
4 months ago
Chithra has such amazing and unique jewelry that I always end up buying multiple sets. My friends also loved getting them as gifts.

Shweta Agarwal

20 February 2023
4 months ago
The collection at Riaaj is truly unique with plenty of pieces handpicked to reflect different personalities. I have been buying from Riaaj for over a year and l...
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